Streetwear-themed poster featuring a person in a white t-shirt, black shorts, and a black Nike cap, sitting with one knee up, with a large Nike Air Max sneaker in the foreground, and a blue background with graffiti-style elements and the text 'Air Max'.

NIKE AIR MAX: STREET SYSTEM

NIKE / CAMPAIGN CONCEPT

Personal Concept Campaign developed for Nike, exploring movement, technology and urban atmosphere through stylized illustration and street-driven visual language.

Concept developed and digitally illustrated in Procreate.

A person sitting with one foot on the floor, wearing a Nike Air Max 1 sneaker with a white, red, and black design. The shoe features a red Nike swoosh logo and a visible air cushion sole. The image is part of an advertisement with text about the sneaker's design, culture, and history.
A stylized digital artwork of a young person wearing a black Nike cap and a white t-shirt, sitting on a red and white stylized heart-shaped design with a blue background, large red and white text reading 'AIR MAX,' and a white Nike swoosh logo.
A billboard advertisement for Nike Air Max 1 sneakers featuring a woman sitting in a cityscape with modern buildings in the background.

Campaign Applications

Advertisement in a subway station featuring a young woman squatting next to a large Nike Air Max shoe, with the text "AIR MAX" and a Nike swoosh logo. The station has a modern design with moving stairs on the right.
Billboard advertising Nike Air Max sneakers with a person sitting on a bench. Night city scene with streetlights and buildings in the background.

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