A young boy riding a bicycle at the beach with umbrellas and the ocean in the background, with a plane flying in the sky. The image features a motivational message about dreaming big, aiming higher, and redefining limits, along with a Red Bull logo at the bottom.

Personal Concept Campaign inspired by Brazilian street culture and the fearless mindset of kids who grow up dreaming beyond their reality.

The artwork explores ambition, freedom, and imagination through stylized illustration and bold editorial-inspired composition.

Digitally illustrated in Procreate.

REDBULL: THE SKY WAS ALWAYS THE PLAN

RED BULL / CAMPAIGN CONCEPT

A person riding a bicycle on a beach with colorful umbrellas in the background, and the Red Bull logo with the slogan 'Gives You Wings' in the bottom right corner.
A cartoon boy with dark skin, wearing a black cap, white t-shirt, and red shorts, riding a scooter against a bright blue sky.
An airplane flying in a clear blue sky.

Campaign Applications

An outdoor bus stop advertisement showing a cartoon boy riding a bicycle with beaches and ocean in the background. The ad promotes dreaming big and encourages going higher, with a plane flying in the sky. There is also a Red Bull logo at the bottom.
A poster on a subway platform shows a cartoon boy riding a bicycle on the beach with umbrellas and text that says, 'The sky was always the plan.' An airplane is flying in the sky in the poster. The Red Bull logo is at the bottom of the poster.
A bus stop shelter at night with rain on the ground. Inside the shelter is a brightly lit advertisement featuring a cartoon person riding a bicycle with umbrellas and the text "The sky was always the plan". There are a few people around, one sitting inside the shelter looking at their phone, and another standing outside holding an umbrella.

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